Built By People Who Actually Did This
Started with 12 old, broken machines we thought were trash
8 years later: 110+ machines, $1M+ revenue, 3 locations
Never took a course. Never paid a guru. Built it step by step.
I still operate machines. This isn't theory.
Came in as a partner after seeing the system work firsthand
We saw people making the same mistakes over and over
That's why we built this playbook
Real experience. No fluff. No theory.
The Real Numbers
Brutally honest. No hype.
What We've Seen From Gurus
What This Playbook Shows
Built By Real Operators, Not Gurus
Most people waste $5-10K learning what we'll teach you in 3 hours of reading.
The Hidden Costs
What nobody tells you before you start
Machine Cost
Reality: $5k - $15k on the machine itself
The trap: You think this is your main expense
Emergency Repairs
Reality: Used machines break. Fridge decks cost $1k - $2k to replace
The trap: No one tells you this before you buy
Wrong Location Kills You
Reality: $50/week in a bad spot vs $600/week in a good spot
The trap: Same machine. 1200% difference in revenue
Time You Didn't Budget For
Reality: Pre-packing, fueling, repairs, communication = 10+ hours/week
The trap: People think 'passive income' means hands-off
What Actually Kills Businesses
of beginners buy machines before securing ANY locations
Avg first-timer loses in their first year
Location is more important than machine quality
From 8 years operating, interviewing 40+ operators